There are so many start-ups coming in the market out there and all of them have a different idea of their own. They come with a different idea that talks about a latent need of the customers that isn't being met. While some of these startups are well thought out, a few others aren't well thought out and end up failing in the process.
We aren't really sure what the startup over here is selling. This supermarket is selling bedroom dust for over 2 bucks and we cannot come to terms with why it is so. Why would someone even pay this amount to buy bedroom dust, when you know that there is no need for it in your life? Just be a bit careful with your purchases and avoid dissonance later, otherwise marketers would rip you off.