What price Corn Flakes? Well, it depends on what kind of packaging they come in. The amount of money that some people are prepared to part with for what's nothing more than a decorated cardboard box is incredible, but it's a collector's market where demand drives the price. To get the absolute top-of-the-market price for your cereal boxes, they have to be unopened. That means someone would have had to buy a breakfast cereal decades ago, put it on the shelf and then never eat it. It's not likely, but it could have happened!
We say 'decades,' but that doesn't always have to be the case. It's all about what's printed on the box, and how limited edition the print was. If you have a Sugar Pops box from 2009, then you could get nearly $200 for it, as that design was only used for one year. If you have a Shredded Wheat packet from 1966 in your collection, you could be looking at more than $1000 if you can find the right buyer.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.