We may see more of this kind of thing in the future. With Elon Musk and Richard Branson competing to create the first space-flights for civilians, a ticket to fly into orbit and see the world from high above will be the next must-have status symbol for any celebrity worth their salt. Katy Perry was ahead of the trend when she bought a ticket for her then-partner Russell Brand all the way back in 2010. She chose Branson's 'Virgin' company as her 'airline,' and spent $200,000 on securing the ticket.
Nobody seems quite sure what happened next. Virgin haven't started their tourist space program yet, and Brand and Perry split up two years later. There's every chance he still has the ticket, and he's just waiting on a date for his voyage. Many of his detractors in the British tabloid press will probably hope that if he does ever fly up there, he decides to stay!
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.