Lee Seo-Hyun

Lee Seo-Hyun

Of all the firms that you could want to have family ties to, Samsung would have to be considered pretty high on the list. The Korean company are one of the world's biggest, and make more money in an hour than most people make in a year. Lee Seo-Hyun is the daughter of the company's chairman Lee Kun-Hee, and she's entered the family business. She doesn't touch any of the electronic products, however.

Not many people know that Samsung also has a fashion arm known as C&T. It's Seo-Hyun's job to make more people aware of that fact now that she's President of that arm. If she's successful, she'll surely build on her current net worth, which stands at $2bn. All the signs suggest that she'll do fine; she prepared for the role by studying at Parsons School of Design in New York. Seo-Hyun's brother and sister are also active within different areas of Samsung, which makes for an interesting debate in the future about who gets to inherit the firm.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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