Working up to the level we're now at in terms of gay rights has been a long road, and it needed pioneers. The third ever Gay Games was held in 1990 as an opportunity for gay people to show that they were just as able to compete in sports as their heterosexual peers (nearly thirty years later it seems crazy to think that was ever a question), and they got some heavy backing in the form of Olympic swimmer and gold medalist Bruce Hayes. Hayes had retired from swimming in 1984 but felt that by coming out and competing in the 1990 tournament, he was helping to legitimize it.
Hayes enjoyed the experience so much that he competed in the games on two further occasions, and then got involved in organizing the tournaments after he finally retired for good; although he was tempted back to compete one more time in a special over-40s event at the 2010 Gay Games in Cologne.