Going to Starbucks can be a great thing - it doesn't matter if you go alone to do some work or with friends. The baristas try to keep everything casual, which is why they ask for your name - sadly, they got it all wrong with this guy's cup of coffee. The man said that his name is Marc with a "C," and the barista wrote "Cark." So, not only did the barista not write Marc's correct name, but he even managed to write it with a "K."
It's a weird thing to think about, but some people don't really like the whole personal/casual thing that is going on in Starbucks. Some people just want to go ahead and purchase their cup of coffee without having to tell your name to random people. In European-style cafes, things like this never happen - the baristas are there to just deliver the coffee and bill you at the end.