12. Can't Buy Me Love

12. Can't Buy Me Love

Absolutely everybody had a great time at the festival. The bands loved playing to a crowd that big. The audience loved being played to. The revelers loved being in a huge open community where sex and drugs circulated freely, and nobody wanted to start any trouble. It was the Summer of Love and three days of absolute bliss, where the party never stopped, and nobody went to bed. The only people not enjoying a second of it were the organizers.

As we already know, nobody paid to get in. That means there was no money to pay the bands. Some of the acts, aware of the problem, demanded to be paid in cash before taking the stage. This meant the organizers had to persuade a local bank to open on a Saturday - unheard of at the time - and allow them to withdraw money and pay their performers. If they hadn't have done, the festival would likely have become a complete bust.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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