Only one season ago, the Chicago Bears finished dead last in the NFC North division with a record of 5-11. One year later, the Chicago Bears ended the regular season atop of the NFC North with a record of 12-4 and are now in contention of a Super Bowl in their future. Second-year quarterback, Mitchell Trubisky, was able to lead the team offensively while the acquisition of Khalil Mack helped the Bears become the defensive powerhouse the football franchise is known for.
The old school Chicago Bears fans are riding high on their 1986 Super Bowl victory while new-age fans are waiting for the team to rise to championship prominence once again. Only time will tell what the Bears will be able to bounce back after Cody Parkey's 'double-doink' missed field goal kick that eliminated them from this year's playoffs. Prior to the beginning of the 2018-19 NFL season, the Chicago Bears were ranked 4th in fan equity, 12th in social equity, and 12th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.