The New England Patriots are currently the most dominant team in football. Since Tom Brady's first Super Bowl appearance in 2002, the Patriots have made nine appearances in the Super Bowl and won a total of five times. What Tom Brady and Bill Belichick have been able to build over the past two decades is something we've never seen in professional football and should be respected. So, of course with the team's success in recent history, of course, they've accumulated more fans across the globe than any other team today.
The New England Patriots will be taking on the Los Angeles Rams in the coming weeks and we could be looking at a 'last dance' situation for Tom Brady and Bill Belichick. In time, we'll see if the Patriots will become Super Bowl LIII victors but for now, we do know that they have one massive fan base. Prior to the beginning of the 2018-19 NFL season, the New England Patriots were ranked 3rd in fan equity, 1st in social equity, and 5th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.