'Cleopatra,' starring Elizabeth Taylor and Richard Burton, is considered to be an iconic movie. Because it's iconic, people tend to assume that it must have been a runaway success, which is a mistake. Like 'The Golden Compass,' it didn't do badly, but so much money had been spent on it by the time it was released that it had virtually no chance of making a profit. That's despite the fact that the film almost marketed itself, thanks to the fascination of the press at the time around what may or may not have been going on between Burton and Taylor.
The big tragedy here is that much of the $44m budget - $330m today - was spent on scenes that ended up on the cutting room floor. The initial edit was six hours long, and so 20th Century Fox had to get the scissors out and cut away over forty minutes of very expensive footage. When it made less than was projected, Fox temporarily closed, laying off staff and cutting back on expenses wherever possible. They eventually reopened in a diminished state, taking years to make a full recovery.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.