It's almost like growing up during a major financial crisis that wreaked economic havoc all over the world has caused young people to look at banks with suspicion! Years ago, bank managers often knew their customers. Nowadays, they never see them. To be fair to both millennials and banks, this probably has more to do with technology than anything else.
If you go back a couple of generations, anyone wanting to withdraw money from a bank had to go inside to do it. Now, ATMs make that unnecessary. On top of that, most banking products are now applied for online instead of in-store, rendering many physical banks obsolete. If your customers can do everything online, they have no need to come and see you in the flesh. 40% of people under the age of 24 say they have never set foot in a physical bank at all.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.