A bowl of cornflakes in the morning is the breakfast that millions of Americans were raised on for years - but not anymore. Mintel has been busy again collecting data on how millennials go about choosing breakfast, and a whopping 40% of them say that they never consider cereal because it results in washing up. As they often have to be up at the break of dawn to get to their underpaid jobs, generating mess on the way out of the door isn't appealing to them.
Instead of pouring a bowl of cereal, a Millennial is statistically more likely to have a yogurt, a wrapped sandwich, or just about anything that they can eat while in the move. Not having the time to sit down in the morning and eat something is also a factor. Millennials are actually more likely than their parents to make sure they at least eat something for breakfast - it's just that cereals aren't what they choose to eat.