This is one we're really not sure about, but we're going to have to list it, because the person who designed the logo insists that it's part of the design. Everybody in the world recognizes the golden arches of McDonald's. You'll see it in almost every major settlement of humanity all over the world, and it means you're only moments away from a Big Mac or a double cheeseburger. The arches are supposed to look welcoming, but there's more to them than that.
According to Louis Cheskin, who worked for McDonald's as a brand consultant and psychologist during the 1960s, customers who look upon the big yellow 'M' will subconsciously recognize it - and this is a direct quote - as 'a pair of nourishing breasts.' Could that be true? Do any of us genuinely feel like McDonald's is a great source of nourishment? Can you even see what he's talking about when you look at the logo? We can't, but we'll take his word for it.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.