London Symphony Orchestra

London Symphony Orchestra

If we asked you who had one of the coolest, cleverest logo designs out there, we imagine you'd get a long way down a list of potential guesses before you arrived at the London Symphony Orchestra. Orchestras definitely sound incredible when they're in full flow, but they tend to be thought of as part of an old-world tradition instead of cool and cutting edge. Despite everything we've just said, take a look at that beautiful logo!

If all you can see are the letters which spell out the initials of the orchestra, you're not trying hard enough. Try again, and this time imagine the curve where the 's' meets the 'o' as the head of an individual. That would make the 'l' and the rest of the 'o' arms - and suddenly we have the outline of a conductor, standing at the front of the orchestra and directing them. It's so simple, and yet so beautiful - just like their music.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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