If we asked you who had one of the coolest, cleverest logo designs out there, we imagine you'd get a long way down a list of potential guesses before you arrived at the London Symphony Orchestra. Orchestras definitely sound incredible when they're in full flow, but they tend to be thought of as part of an old-world tradition instead of cool and cutting edge. Despite everything we've just said, take a look at that beautiful logo!
If all you can see are the letters which spell out the initials of the orchestra, you're not trying hard enough. Try again, and this time imagine the curve where the 's' meets the 'o' as the head of an individual. That would make the 'l' and the rest of the 'o' arms - and suddenly we have the outline of a conductor, standing at the front of the orchestra and directing them. It's so simple, and yet so beautiful - just like their music.