You might have heard NBC referred to as 'The Peacock Network' before now. If you have, you've probably realized that the nickname is related to the broadcaster's colorful logo. But why did they choose one of the world's most colorful birds as a source of inspiration? The most obvious reason is that it stands out - you can always pick the NBC logo out among a crowd - but it's a little more sophisticated than that.
When NBC launched, it was split into six divisions. Each different shade of color on the peacock's feathers represents one of those divisions. The network has added several more divisions since it launched, so by rights the peacock's tail should be even more impressive than it is! Also note the position of the peacock's head, which is represented by the thin sliver of white in the middle of all the colors. It's looking to the right. We're apparently supposed to interpret that as the peacock (and therefore NBC) as looking forward into the future instead of back and into the past.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.