To be clear, we aren't talking about fibrous cereals, such as bran or whole wheat-based grains. We are talking about the really sugary stuff. You know the ones, the good ones. Bright colors, super sweet taste, and totally unnatural in appearance. The types of cereals you would beg your parents to buy for you before they settled on healthy and boring old bran.
It might be of some comfort to learn that your parents did the right thing. Starting your day off with a bowl of sugar is a terrible idea. On top of that, some American cereals contain butylated hydroxytoluene or butylated hydroxyanisole, which are both recognized as carcinogens that increase the risk of cancer. Countries in Europe, as well as Australia and New Zealand have banned both of these, which gives you an idea of how unhealthy they really are.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.