11. Vitamin Shoppe

11. Vitamin Shoppe

It's bad news across the sector for vitamin and supplement stores; even names as established as Vitamin Shoppe are feeling the pinch. Sales have been trending downwards, with an 8.5 plunge in 2017 bringing the company's top line down to around $1.2bn. Again, that sounds like a lot to the average person, but the worth of that money to a company depends on how much debt it has, and what its operating costs are.

Vitamin Shoppe is down, but not out. Management at the firm has decided that malls are just less popular than they used to be and trying to coax people back down the conventional routes won't work. Instead, they're looking at expanding the services they offer online to include delivery, diversifying the range of products they offer and getting involved in live events. Whether any of these strategies will pay off remains to be seen, but they still have time to try.

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Did You Know...

I

When we think of inventors, the image that comes to mind is usually that of a frazzled scientist toiling away in a lab, not celebrities pulled from the pages of Us Weekly. However, a number of well-known public figures hold patents for various innovations. Some are related to the work that made them famous, while others are offshoots of hobbies or just a single great idea.

II

Part of guitar wizard Eddie Van Halen's signature sound was his two-handed tapping technique, but letting all ten fingers fly while simultaneously holding up the guitar's neck could get a bit tricky. Van Halen came up with a novel way to get around this problem, though; he invented a support (top) that could flip out of the back of his axe's body to raise and stabilize the fretboard so he could tap out searing songs like "Eruption." While Van Halen was obviously interested in improving his guitar work, the patent application he filed in 1985 notes that the device would work with any stringed instrument. Want to tap out a scorching mandolin solo? Find someone selling Eddie's device.

III

It’s probably not surprising that James Cameron—who designed a submersible to take him to the deepest known part of the ocean—will often invent technology to make his films if what he needs doesn’t exist. He holds a number of patents, including US Patent No. 4996938, “apparatus for propelling a user in an underwater environment,” that he and his brother, Michael, created to film The Abyss and patented in 1989. The device is basically an underwater dolly equipped with propellers that makes it easy for a camera operator to maneuver in the water—and allowed Cameron to capture the shots he wanted for the 1989 film, part of which was filmed in an abandoned nuclear reactor.

IV

In 1987 Jamie Lee Curtis designed and patented a disposable diaper that included a waterproof pocket that held baby wipes. She hasn't profited from her idea yet, though, since she refuses to license the patent until diaper companies make biodegradable products.

V

You know him as a rock legend, but Neil Young also loves trains—so much that he owns a stake in a model train manufacturing company and has an extensive collection. He also holds seven patents related to model trains, including Patent No. US5441223, "Model train controller using electromagnetic field between track and ground."

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