The tale behind fashion retailer Bebe's woes is an interesting one. Although they've suffered from the declining high street trade just as all of their competitors have, they've also been dealing with a unique set of circumstances behind the scenes. The original creative director at Bebe was Neda Mashouf, wife of founder Manny Mashouf. When they divorced in 2007, she left, and the look and feel of the brand have never been the same since. The situation is now critical; they recorded a loss of $4.6m in 2017.
Bebe has taken dramatic steps to stay alive as a brand; they've decided to close all of their physical outlets and trade online only. It's cost them $65m to end contracts early and shutter their stores, which can't have helped the financial picture in the short term. Presumably, someone clever has costed things up, and worked out there's a long-term gain to doing so.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.