13. Bebe

13. Bebe

The tale behind fashion retailer Bebe's woes is an interesting one. Although they've suffered from the declining high street trade just as all of their competitors have, they've also been dealing with a unique set of circumstances behind the scenes. The original creative director at Bebe was Neda Mashouf, wife of founder Manny Mashouf. When they divorced in 2007, she left, and the look and feel of the brand have never been the same since. The situation is now critical; they recorded a loss of $4.6m in 2017.

Bebe has taken dramatic steps to stay alive as a brand; they've decided to close all of their physical outlets and trade online only. It's cost them $65m to end contracts early and shutter their stores, which can't have helped the financial picture in the short term. Presumably, someone clever has costed things up, and worked out there's a long-term gain to doing so.

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Did You Know...

I

Chefs made their way into celebrity land a while ago. But how many celebrities that weren’t trained as professional cooks are actually whizzes in the kitchen? Here are several that come to mind.

II

Actress Julia Roberts is confident about her cooking skills. “I’m quite a good cook,” she told E! News. “I’m like a closet home ec teacher…I can really cook anything.” Roberts has said she often cooks fish for herself and her kids. And speaking of her three children, “They think that I’m a good cook,” Roberts told People. “They actually told me that I should open a restaurant.” She also relishes cooking for the holidays, particularly shredded Brussel sprouts. Roberts hasn’t published a cookbook, but we did find recipes attributed to her for peach crisp and banana hemp muffins. Or you can make the same summer salad the actress supposedly eats.

III

Chrissy Teigen started off as a supermodel. Then her love of cooking filtered into her professional life too. At this point, she’s created recipes for a limited Blue Apron release and also just launched her own home and cooking line at Target named “Cravings,” after the two cookbooks she’s released. Teigen describes cooking as “a time of peace” for herself. So maybe peace out to her tuna melt sandwich or the fried chicken wings that are a favorite of her husband, John Legend.

IV

Lady Gaga, whose real name is Stefani Joanne Angelina Germanotta, comes from a cooking Italian family. Her father started his own restaurant in New York and also published a cookbook. And apparently, Lady Gaga has inherited the family’s cooking genes. Her Instagram account occasionally features photos of her culinary activities. Sure, sometimes it’s topless cooking. But other times it’s more poignant like in the post she shared about her bringing food to the family of her dear friend who passed away. Want to try a Gaga/Germanotta family favorite? Check out her recipe for whole wheat pasta with a sweet fennel sauce.

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