Land's End is all about the casual lounger and traveler; casual clothes, casual luggage, furnishings for the casual home. Unfortunately, they may also have taken too casual an approach to their business plan, and now they're paying the price. Being connected with the struggling Sears didn't help, but former CEO Federica Marchionni is believed to have made some inexplicable errors in his management of the firm.
One of these errors was branching away from the goods that Land End was known for and launching 'Canvas'; a specialist in-house brand designed at younger and more fashionable people than the average Land's End customer. The products didn't resonate with the intended market, the existing customers felt alienated, and the new line was a disaster both commercially and in terms of PR. Sometimes, it's best to stick with what you're good at.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.