There are levels of being a 'luxury brand', and you find out about them when consumers are spending less money than they used to. True luxury brands like Rolex and Versace are unaffected because the people buying from them are rich, and don't tighten their belts during an economic crisis. For a mid-range luxury store like Cole Haan, a recession is a painful reminder that their client base isn't as wealthy as they'd like them to be. USA Today named Cole Haan as one of the 26 brands most at risk of closure in 2018, and not without good reason.
When Nike controlled the Cole Haan purse strings everything was fine. Going solo in 2013 under the stewardship of Apax Partners was always going to be a risky move, and the new business plan was even riskier. Instead of making the dress shoes its always been known for, Cole Haan announced a move into sneakers, putting it head to head with its former owners. Given the size of Nike, there was only ever going to be one winner.
Celebrities are no strangers to changing their looks for a role. And in some instances, they have to get pretty extreme. From 500-calorie-a-day diets to drinking pints of ice cream, Actors and actresses know what it takes to change their bodies in preparation for a new film.
Charlize Theron is no stranger to gaining and losing weight for movie roles, as we remember her transformation in Monster. Charlize Theron gained close to 50 pounds for her role as Marlo in Tully. Theron said that “for the first time in my life I was eating so much processed foods and I drank way too much sugar. … I remember having to set my alarm in the middle of the night in order to just maintain the weight.”
You’re used Chris Hemsworth's hulk-like figure in Thor, but In the Heart of the Sea required a totally different diet. The movie required the cast members lose a ton of weight to make their stuck-at-sea plight more believable. Chris Hemsworth said there were days when all he ate was one boiled egg, a couple of crackers, and a celery stick.
Anne Hathaway wanted to get serious for her role in Les Misérables, as she was playing Fantine, a starving prostitute with tuberculosis. So Anne Hathaway went on a diet of “rabbit food” to drop 25 pounds. Hathaway explained her diet was essentially just starving herself, but she didn’t want to give details, as she doesn’t want to encourage anyone to copy her emaciated look. She did note that she “just had to stop eating for a total of 13 days shooting,” however. And at one point, her bones became so frail that she reportedly broke her arm.
Matthew McConaughey's portrayal of Ron Woodruff in Dallas Buyers Club, a man with HIV/AIDS, was spot-on, earning him the title of best actor at the Oscars. But it also required a serious physical transformation. Matthew McConaughey said he lost 38 pounds for the role. During filming, he said he lost a lot of energy from eating so little — and he hit plenty of plateaus along the way. Finally, with a strict diet, he got down to 143 pounds. And while he did cardio to help with the weight loss, he said it was 90% what he was eating and portion size.
Hilary Swank had to put on 23 pounds of pure muscle for her role as a boxer in Million Dollar Baby. The process doesn’t sound easy, however. “I started working out five hours a day — I had to eat 210 grams of protein a day,” Swank said. She also mentioned that she had to consume 60 egg whites per day, and when that proved too difficult, she had to drink them. And to keep the muscle on, she would get up and drink protein shakes in the middle of the night.