There are levels of being a 'luxury brand', and you find out about them when consumers are spending less money than they used to. True luxury brands like Rolex and Versace are unaffected because the people buying from them are rich, and don't tighten their belts during an economic crisis. For a mid-range luxury store like Cole Haan, a recession is a painful reminder that their client base isn't as wealthy as they'd like them to be. USA Today named Cole Haan as one of the 26 brands most at risk of closure in 2018, and not without good reason.
When Nike controlled the Cole Haan purse strings everything was fine. Going solo in 2013 under the stewardship of Apax Partners was always going to be a risky move, and the new business plan was even riskier. Instead of making the dress shoes its always been known for, Cole Haan announced a move into sneakers, putting it head to head with its former owners. Given the size of Nike, there was only ever going to be one winner.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.