At the turn of the century, the idea of Sears getting into financial difficulty would have been laughed at as being absurd. They were too integral to the high street, and simply too big to fail. Unfortunately for them, times have moved on, and Sears reacted too slowly. They spent years dancing around the sinkhole, trying everything to survive including closing stores, laying off significant numbers of staff, selling assets and cutting costs wherever possible None of it has worked.
In October 2018, Sears filed for Chapter 11 bankruptcy, closing a further142 stores in the process of doing so. Sears CEO Eddie Lampert took the extraordinary step of lending the company several hundred million dollars from his own hedge fund to keep the company afloat and avoid bankruptcy being finalized, but the overall prognosis is a grim one.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.