This one got more mainstream news reporting than perhaps every other business on this list put together, and that might because it felt like a knife through the heart of our childhoods! Toys R Us had been struggling for a while; yet another company that Amazon and firms like it had taken market share from. Somehow, we never believed they'd really close, but after filing for bankruptcy in 2018, all 735 stores in the US shut down almost overnight. Toys R Us was gone.
The liquidation happened rapidly and rippled across the world. The bankruptcy was filed in February 2018. By April, every Toys R Us store in the world had closed down. There may yet be a twist in the tale though; in late 2018, the bankruptcy auction of the company's remaining assets was called off, and rumors circled that a buyer had been found. We may not have said our final goodbye to Geoffrey after all!
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.