I'm not saying that I buy Arizona iced tea because I have fond memories of how the tea tastes in Arizona. In fact, I've never even heard any stereotypes about Arizona tea. Why the name then? We buy it because it's ninety nine cents and big as hell. You don't need any other reason to buy it. Is that how out of touch Canadians are that they just assume, "hey, Arizona is a state. Americans will like that." They might have been on to something though. It might have done worse if it was called Canada Iced Tea. Americans are super into America to the point where they won't drink Canada iced tea.
What would Canada Iced Tea be? A bunch of gravy and cheese in a tea pitcher? That sounds good too. Just make sure it's only ninety nine cents.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.