10. Niche

10. Niche

This is a specialized word for specialized situations and is used most of all in the world of business, when someone is describing what they do that makes them unique in the marketplace. If you can find a product or service that you can perform better than anyone else, and you can make your living from it, then you'll have found your niche in the market. When you do, you'll probably want to get the pronunciation correct.

There are men and women who sit on the boards of Fortune 500 companies and talk about finding their next "nitch", and they better hope their ideas are better than their pronunciation, because that's wrong. The soft 'c' means they should really be looking for their "neesh". Now that we've cleared that up, feel free to use it at your next job interview.

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Did You Know...

I

Chefs made their way into celebrity land a while ago. But how many celebrities that weren’t trained as professional cooks are actually whizzes in the kitchen? Here are several that come to mind.

II

Actress Julia Roberts is confident about her cooking skills. “I’m quite a good cook,” she told E! News. “I’m like a closet home ec teacher…I can really cook anything.” Roberts has said she often cooks fish for herself and her kids. And speaking of her three children, “They think that I’m a good cook,” Roberts told People. “They actually told me that I should open a restaurant.” She also relishes cooking for the holidays, particularly shredded Brussel sprouts. Roberts hasn’t published a cookbook, but we did find recipes attributed to her for peach crisp and banana hemp muffins. Or you can make the same summer salad the actress supposedly eats.

III

Chrissy Teigen started off as a supermodel. Then her love of cooking filtered into her professional life too. At this point, she’s created recipes for a limited Blue Apron release and also just launched her own home and cooking line at Target named “Cravings,” after the two cookbooks she’s released. Teigen describes cooking as “a time of peace” for herself. So maybe peace out to her tuna melt sandwich or the fried chicken wings that are a favorite of her husband, John Legend.

IV

Lady Gaga, whose real name is Stefani Joanne Angelina Germanotta, comes from a cooking Italian family. Her father started his own restaurant in New York and also published a cookbook. And apparently, Lady Gaga has inherited the family’s cooking genes. Her Instagram account occasionally features photos of her culinary activities. Sure, sometimes it’s topless cooking. But other times it’s more poignant like in the post she shared about her bringing food to the family of her dear friend who passed away. Want to try a Gaga/Germanotta family favorite? Check out her recipe for whole wheat pasta with a sweet fennel sauce.

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