38. Kathy Ireland - $500m

38. Kathy Ireland - $500m

Supermodels aren't always credited for having the greatest level of intelligence. Kathy Ireland makes a fallacy of that idea. Her business acumen is every bit as sharp as her looks, and she has stacks of cash as evidence. In fact, she's so smart she outwitted a major retailer.

Having spent a lot of time modeling other people's clothes, she started designing them in 1993 and struck a deal with Kmart. The clothes flew off the shelves, and Kmart was soon ordering a whole range bearing Ireland's name. Realizing that her name had just as much value as the clothes, Ireland founded 'Kathy Ireland Worldwide' (now there's a choice of brand name that shows ambition) and started dealing with retail outlets herself, breaking the Kmart link and pushing to get her goods in as many stores as possible, worldwide. Branching out into supplying home goods as well as fashion items, the company now generates over $1.5bn in sales annually.

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Did You Know...

I

Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.

II

So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.

III

Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.

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