40. John Madden - $200m

40. John Madden - $200m

John Madden is a bona fide legend of the NFL. He played in an era long before huge amounts of money began to circulate in the sport, and a serious injury ended his career before he ever really had chance to make his name out on the field. Undeterred, he learned the coaching side of the game instead, and achieved his peak success when he took the Oakland Raiders to victory in Super Bowl XI.

For most people reading this, though, it's his work as a commentator ('BOOM!') that's turned him into a legend. Madden spent thirty years as the voice of the sport across every major network, as both a color commentator and an analyst. It was in this capacity that video game company EA Sports approached him to license his name to promote their NFL games, and the endorsement has so far earned him in excess of $150m. By this point, he's better known for the games than via anything he did as a player, coach or commentator.

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Did You Know...

I

Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.

II

So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.

III

Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.

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