There's something to be said for being the first person with your own name to become really famous; you can just keep it and turn it into a trademark. Somehow, we'd made it all the way into the 21st century without the world ever seeing a truly famous Adele, and so when it happened for the British singer of 'Skyfall' and 'Someone Like You', she cut off the rest of her name, kept her real first name, and turned it into a brand.
In full, the multi-award-winning vocalist should properly be called Adele Laurie Blue Adkins, which is quite the mouthful. Of all the real names she had, you'd have suspected that she might have used 'Blue' for at least part of her stage name (Adele Blue has a ring to it, no?), but she may have been put off by the fact that 'Blue' are a popular boyband back at home in the UK.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.