Just one season ago, the Minnesota Vikings ended the regular season with a record of 13-3 and were Super Bowl contenders. The Minnesota franchise had a chance to win it all but lost to the Philadelphia Eagles in the NFC Conference Championship game. One season later, the Vikings ended their season with a record of 8-7 and didn't even make it into the postseason. Not to mention, the franchise has had four different starting quarterbacks over the past three seasons including Case Keenum, Sam Bradford, Teddy Bridgewater, and now Kirk Cousins.
Maybe it's the team's indecisiveness as to who's going to lead the offense that has led them astray but when you're front office is shaky so is your fanbase. Indecisiveness coming from a sports franchise is never a good look which is why the Minnesota Vikings are ranked 21st in fan equity, 29th in social equity, and 15th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.