The Detroit Lions have struggled immensely over the past decade and with the recent retirement of their star wide receiver Calvin 'Megatron' Johnson back in 2016 and the departure of Ndamukong Suh in 2014. The Lions have struggled to sign elite talent and continue to let high-level players walk right out of their organization's doors with little to resistance. This season alone the Detroit Lions finished in last place of the NFC North division with a losing record of 6-10.
We've got to admit the NFC North is full of elite competition with the Chicago Bears, Green Bay Packers, and Minnesota Vikings all more notoriously prevalent than their Detroit counterparts but somehow the Michigan-based football squad still gets their fans to home games regularly. The Detroit Lions ranked 20th in fan equity, 15th in social equity, and 19th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.