The Tennessee Titans are still a fairly new NFL franchise being that they were originally the Houston Oilers and relocated to Nashville in 1997. It doesn't help that the franchise has also never won a single Super Bowl since the team's original conception back in 1960. The last time the Titans were able to make it to the NFL postseason was back in 2003 when they defeated the Baltimore Ravens in an AFC Wild Card game but lost to the New England Patriots who made it to the Super Bowl that same year.
It's been rough being for fans of the Titans but, the franchise appears to be determined to develop a winning culture for their fans to support. With Marcus Mariota and Derrick Henry running the offense and an aggressive defense behind them, the Tennessee squad could be back in the playoff picture sooner rather than later. The Titans ranked 28th in fan equity, 30th in social equity, and 30th in road equity making them dead last in the overall fan ranking system.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.