Early in the 2018-19 NFL season, the Washington Redskins were on a course to become one the league's most dominant football squads. Adrian Peterson performed at a high level rushing for 1,000 yards and scoring seven touchdowns while the Redskins defense remained rather average allowing opponents to score nearly 23 points per game.
Unfortunately, Redskins' head coach, Jay Gruden, made some rather questionable decisions throughout the season hurting the team's fan base stock. Initially, he signed linebacker, Reuben Foster who was accused of domestic violence but had the charges dropped after being signed to the ball club. Gruden also refused to sign quarterback, Colin Kaepernick, after the team struggled to find a starting quarterback. The Redskins suffered many of PR nightmares but, this past season's debacles were among the worse in the entire league this year. The Washington Redskins ranked 10th in fan equity, 27th in social equity, and 8th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.