The Kansas City Chiefs is another NFL franchise on the rise in today's professional football climate. The performance of second-year quarterback Patrick Mahomes II has provided the franchise with the spark that they needed to help the team rise to prominence once again. Not only did he put on a dazzling display of trick throws and impossible completions, but Mahomes also racked up 50 touchdowns and put up 5,097 yards in the regular season alone this year.
It looks like the Chiefs have found a franchise quarterback in the 23-year-old from here on out. Unfortunately, prior to the beginning of the season, the Chiefs' overall fan engagement was one of the worst in the entire NFL. Despite ending the 2017-18 NFL season with a division-topping record of 10-6, the organization was unable to corral fans into supporting their success. With the arrival of Patrick Mahomes, things are sure to change for the franchise come next season. The Kansas City Chiefs ranked 29th in fan equity, 28th in social equity, and 28th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.