Life of Pi

Life of Pi

Calling' Life of Pi' a box office flop wouldn't be fair. It was actually reasonably successful at the box office, and is generally well thought of as a film. It was just a strange tactical choice by Rhythm and Hues Studios to make the movie, given that they were in huge amounts of debt before production even started. 'Life of Pi' did well for them, but it wasn't the miracle they needed.

The tactics required from a film company in masses of debt are simple to follow - make a low-budget film and pray it becomes a 'Blair Witch' style cult classic. Instead, they decided to incur even more debt making a massively expensive epic movie. Maybe they'd already decided their time was up, and they just wanted to go out with a bang? If a $600m return at the box office couldn't save them, it's likely the writing was already on the wall.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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