The marketing campaign for 'The Golden Compass' was so good that people still believe that it was a successful movie to this day, even though nobody knows anyone who went to see it. The truth is that it didn't do spectacularly badly at the box office - although it failed to meet expectations - it's just that the way New Line Cinema went about making the film was near-suicidal from a financial point of view. They needed $200m to make the movie according to their artistic vision. They didn't have it in cash, so they took the unusual step of selling off all their rights to their own film overseas.
That was great in the short term - it got them the money - but it meant that the only money they'd make back was from U.S. screenings. As it turned out, the international audience was much keener on it than the American audience. It made only $70m in the U.S., compared to $300m across the globe. Financially wounded by the poor decision, New Line was quickly snapped up by Warner Bros. at a discount price.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.