We've just told you that millennials are more likely to eat yogurt for breakfast than cereal, so how can it be the case that they're also shouldering the blame for the downturn of the light yogurt market? The reason is simple: it's just the wrong type of yogurt. The nuances between different types of yogurt may be lost on many people, but it isn't on millennials. They're very selective about what they choose to put into their bodies, and light yogurt isn't on their 'preferred' list.
Light yogurt is made with good intentions - it's called 'light' because it's either low in fat or low in calories. They are, however, usually high in sugar. Millennials give that a hard pass, and choose to go for natural yogurt instead. Greek yogurt sales are on the rise, while sales of light yogurt are dropping by $200m a year. That's unsustainable - unlike natural yogurt.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.