13. Fabric Softener

13. Fabric Softener

Is this a case of young people not knowing how to do their laundry, or just a change in the way that laundry is done? There's definitely something going on - 15% fewer liquid fabric softeners are being sold in the USA now than there were in 2007. For market leader Downy, it's even worse; they've suffered a sales loss of 25% during the same period.

In a grumpy interview, Downy's head of global fabric care told investors that he doesn't think millennials understand what the product is, or what it does. If that's the case, perhaps he should be having a strong word with his company's marketing division, who have clearly failed to do their job. The prevalence of 'two in one' laundry solutions available in stores has likely eaten away at standalone fabric softener sales, too. Why pay for two things when you can achieve the same job with one product, at a lower cost?

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Did You Know...

I

Whether celebrities are looking to be in the spotlight or escape the paparazzi, there are some popular vacation destinations that always seem to be frequented by the stars. Celeb spotting is a favorite pastime of many travelers, and you might be able to snag a photo or even an autograph when you visit these top celebrity vacation spots around the world. Although the price tags may be a bit higher in these destinations than your average budget getaway, these are some of the best celebrity vacation spots that you can start saving up to visit and enjoy the trip of a lifetime.

II

One of the classiest celebrity vacation spots in Europe is Mallorca, Spain. It’s known as a spot to be posh more than a spot to party. Michael Douglas and Catherine Zeta Jones have a house here, and it’s been a favorite getaway for Gwenyth Paltrow. Some of the local favorites that boast the most celebrity sightings include the Wellies Restaurant and Bar, Puerto Portals, and Es Trenc Beach.

III

Saint Tropez is known for its amazing beaches and blissful landscapes. Celebrity couples like Beyoncé and Jay Z and David and Victoria Beckham have been spotted vacationing along these famous beaches. The Cote d’Azur seaport is a big draw for celebs here, as well as top beach clubs like Club 55.

IV

Perhaps the most well-known celebrity that loves Lake Como is George Clooney. He has a villa with over a dozen rooms here so he can bring all his friends along to relax, get away, and party. Villa d’Este is another popular place celebrities choose to stay because of its attention to privacy. Just ask Arnold Schwarzenegger, Bette Midler, or Sylvester Stallone!

V

Sure, there are plenty of celebrities that call Sydney home year-around, but there are lots of others who like to visit for a surfing and sailing getaway. Sydney’s Bondi Beach has been a top vacation pick for Leonardo DiCaprio and Hugh Jackman, and some A-list accommodations are the InterContinental Hotel and the Park Hyatt in the Rocks.

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