Is this a case of young people not knowing how to do their laundry, or just a change in the way that laundry is done? There's definitely something going on - 15% fewer liquid fabric softeners are being sold in the USA now than there were in 2007. For market leader Downy, it's even worse; they've suffered a sales loss of 25% during the same period.
In a grumpy interview, Downy's head of global fabric care told investors that he doesn't think millennials understand what the product is, or what it does. If that's the case, perhaps he should be having a strong word with his company's marketing division, who have clearly failed to do their job. The prevalence of 'two in one' laundry solutions available in stores has likely eaten away at standalone fabric softener sales, too. Why pay for two things when you can achieve the same job with one product, at a lower cost?
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.