It's cheap, it's cheerful, and it's a staple of the American diet, but millennials aren't big buyers of American processed cheese. Kraft and Velvetta have both reported declining sales figures, with Kraft dealing with the implications of a 1.6% drop in 2018. As with everything else, it's the younger end of the market who aren't engaging in their product.
While the loss of some traditions and foodstuffs is a shame, it's hard to feel much sympathy here. Served in single, plastic-wrapped slices, rubbery in texture, and injected with so many preservatives that you could probably hand it down to your grandchildren before it passed its sell-by date, processed cheese doesn't actually look or taste much like real cheese at all. American cheese is out, and European style cheese is in. Perhaps this is a step closer to America embracing the baguette.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.