There isn't even any solid evidence for this, but millennials are getting the blame anyway! Mayonnaise is on the way out, and all the statistics prove it. During the last five years, sales of mayonnaise in the USA dropped by almost seven percent. If that trend continues, it will soon cease being a profitable exercise to sell it. Mayonnaise retailers are at a loss to explain why this is happening, with Heinz marketing head Jennifer Healy cited as saying that the condiments market is generally 'more competitive' than it was ten years ago. That makes no sense. If it was purely down to competition, sales would still be high, even if market share by brand changed.
Despite the complete lack of any connection between mayonnaise, declining sales, and millennials, Philadelphia magazine saw fit to print the inflammatory headline 'How Millennials Killed Mayonnaise' in April 2017, backing it up by saying it was all about the condiment being viewed as unhealthy. It would seem that the pattern with declining sales of anything is 'if in doubt, blame young people.'
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.