44. Soda

44. Soda

When sales of soda in the USA dipped in 2006, everyone assumed it was a blip. They'd been steadily increasing for twenty years; why would they suddenly start going the other way now? Then it happened again. And again the year after. And again the year after that. Now, it's a steep decline that nobody can see a way out of. Pepsi sales by volume are dropping by five percent each year. Coca Cola is doing slightly better, but they're still seeing consistent falls of two percent.

The whole time they were growing up, millennials were told that too much sugar rots their teeth, and that soda is bad for them. They listened to the advice their parents and dentists gave them - and now they're being blamed in the press for killing an industry. As millennials do appear to be more concerned with having perfect teeth than any generation in the past, this one isn't all that surprising.

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Did You Know...

I

For the past few years, we've been seeing more and more food halls dominate the retail industry. The craze has swept Los Angeles and New York by storm and is now making its way to Miami. In Magic City alone, ten of these food parks have opened just recently. The mania is even set to triple in size by the year 2020.

II

Now more than ever, more people have been adopting a vegan lifestyle. A survey in the United Kingdom reveals that 3.5 million residents have turned vegan, while 20 percent have at least tried the concept. People are now wanting to cut down on meat, and the food industry is giving in to the demand. Even wineries have started stocking up on vegan wines.

III

Due to increased awareness and desire to help the environment, companies have become more committed to eco-friendly food packaging. Previously, companies didnt care much about producing a ton of waste; but now, efforts to reuse, reduce, and recycle are much more apparent. For instance, PepsiCo has committed to creating completely recyclable packaging by the year 2025.

IV

Who would have thought that young millennials would be into rum? These barrel-aged, small-batch rums are the latest trend in booze, and now even British companies such as Essexs English Spirit are joining in. The spirit is one of the most popular and versatile forms of alcohol, whether it be sweet or strong, dark or white, neat with ice or served with coke.

V

Nowadays, people have become more accepting of imperfection; when it comes to fresh produce that is. Imperfect Produce is just one of the grocery delivery companies that serve physically flawed fruits and vegetables. This effort is geared toward reducing waste, and the disfigured foods are often turned into hummus, crisps, and juices.

VI

Various Asian restaurants have been popping up recently, and Sri Lankan cuisine is slowly making its way to the western palate. Sri Lankan dishes such as kottu roti, pol sambol, coconut relish, and hoppers, are being introduced to the market, and people are loving it. Unlike before, the Sri Lankan flavor is finally being recognized as an individual cuisine, separate from Indian food.

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