When sales of soda in the USA dipped in 2006, everyone assumed it was a blip. They'd been steadily increasing for twenty years; why would they suddenly start going the other way now? Then it happened again. And again the year after. And again the year after that. Now, it's a steep decline that nobody can see a way out of. Pepsi sales by volume are dropping by five percent each year. Coca Cola is doing slightly better, but they're still seeing consistent falls of two percent.
The whole time they were growing up, millennials were told that too much sugar rots their teeth, and that soda is bad for them. They listened to the advice their parents and dentists gave them - and now they're being blamed in the press for killing an industry. As millennials do appear to be more concerned with having perfect teeth than any generation in the past, this one isn't all that surprising.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.