4. Napkins

4. Napkins

The distinction between napkins and paper towels probably isn't a big one - unless you happen to be a company which is involved in the manufacture of napkins. If you are, you'll have been noticing it's getting harder to sell your stock for a long time now. Because paper towels are more versatile than napkins, young people are more likely to buy them. 86% of households told a recent Mintel survey that they'd purchased paper towels in the last six months, compared to only 56% who'd bought napkins.

This may have something to do with the downturn in casual dining. You tend to be served napkins with a meal at such an establishment, and so with fewer meals being served, fewer napkins are being handed out. Also, paper towels are measurably better at the job of cleaning than napkins are. Millennials don't necessarily have anything against napkins - it's just that they're becoming obsolete.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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