We apologize in advance for lowering the tone to anyone who doesn't know what a 'breastaurant' is, but it's rather necessary to explain the concept so we can explain the problem! A 'breastaurant' is somewhere where customers can ogle attractive women while they order drinks or food. If this sounds like a tacky and dated idea, you'll be pleased to know that millennials agree with you. Twin Peaks and Hooters are watching their annual sales figures fall off the edge of a cliff.
Changing tastes in what's deemed to be sexually attractive might be behind the drop-off. The website Pornhub has helpfully supplied statistics indicating that people between the ages of 18 and 24 are almost 20% less likely to use a search term involving female breasts on their website than any other age group. To try to lure millennials back, Hooters have recently tried to re-invent their image by introducing more male members of staff, and amending their menu.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.