As we mentioned earlier, logos for sports have to be exciting if they're going to draw in the public. The annual Tour de France isn't to everyone's tastes, but to its fans, it's the purest form of endurance racing in the world. It's also a huge global spectacle, drawing thousands of people to watch the race in person, and millions more who stay glued to the action on their television sets at home.
We're big fans of the jaunty, playful style with which the Tour de France logo has been drawn, but our admiration increased tenfold when we noticed the clever way they'd incorporated a cyclist and a bicycle into it. Look at the yellow dot next to the 'R,' and you'll note that the 'R' becomes a rider, gripping onto it. The 'O' and the 'U' then become the test of the bicycle, and the image is complete. It's beautifully done - but then we'd expect nothing less elegant from French art!
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.