We're back with zoos again, and we've already decided that next time we need to have a logo designed for any purpose, we're going to go directly to someone who's just finished a project for a zoo. It's obviously where all the talent is hiding out. Great use of white space is what the Kolner Zoo logo is all about. A mighty elephant is a great choice to advertise a zoo with, but there's more here to enjoy than just the elephant.
If you're not a German native, you may not be aware that Kolner Zoo is in the city of Cologne. There's a little acknowledgment of that fact in the shape of the white points between the elephant's back legs - they represent the city's famous cathedral. We also have both a giraffe and a rhino hanging out within the elephant's silhouette. As for why the elephant is starry-eyed - we're afraid we have no idea, but we hope it doesn't mean that the zoo is only rated one star.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.