This one is something of a break from the norm. There was never originally supposed to be a hidden message within the world-famous logo of Cola Cola - it's just a nice, flowing handwriting logo, with a color scheme that's become iconic. Coca Cola doesn't have a monopoly on red and white though - they're also the colors of the national flag of Denmark. Just where the 'o' meets the 'l' of 'Cola,' the handwriting crosses over itself and appears to form a white cross against the red background, and so the Danes recognized their flag in it.
Coca Cola may not have intended to put the Danish flag there, but they're happy to make use of free publicity when it offers itself up. To celebrate their newly-found connection with a country that's frequently voted as the happiest on Earth, they sent teams to Copenhagen airport to welcome visitors with giant Coca-Cola themed flags which highlighted the area said to resemble the flag. Somewhat bafflingly, they didn't also provide the thirsty tourists with a bottle of Coca Cola, which would surely have made more sense.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.