Cisco might be a world leader when it comes to internet networking, but based on their logo design we'd have to say they're also a world leader when it comes to subtle brilliance in the marketing department. This seemingly-simple design not only symbolizes what the good people at Cisco do for a living, but also pays tribute to their origins. Cisco is named in honor of the city where they first set up base, and still have their headquarters - San Francisco, California.
The pattern of the blue stripes above Cisco's name should look very familiar to you - and even more so if you work within a scientific or engineering profession. This is what an electromagnet looks like, and so it's a great design to go for if you work in networking. Not only that, though, but the lines are also composed in the same pattern as the construction of San Francisco's Golden Gate bridge. We suppose they could have made it red to make it more obvious, but then the subtlety would be lost.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.