If we were in a position to hand out prizes for the simplicity of names, we'd be offering one up right now to 'My Fonts.' The website is an online resource where, as the name implies, users can log on and help themselves to any number of fonts they want. No matter what kind of font you're looking for, it's probably available at My Fonts. The lovely squiggly logo reminds us of handwriting - the basic tool of written communication - and so it's a fine choice for a fonts company. It's doing slightly more than that, though.
You might notice that there are a few more loops at the top of the 'm' in 'my' than strictly need to be there. That's because the word 'my' is supposed to look like a hand, coming to grab the fonts. That's what the company want you to do with their site - come in, and take away as many fonts as you wish. It's a great, playful, active logo.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.