Johnny Unitas is arguably responsible for professional football being as popular as it is today. Prior to the media spectacle that was Johnny Unitas there rarely was a quarterback that garnered the attention of a celebrity like Unitas did. On top of his drawing personality, Unitas was also the quintessential blueprint for the modern-day quarterback, his pocket precision, laser for an arm, and ability to read defenses caused trouble for many defensive coordinators and game planners. The Pittsburgh-bred athlete attended the University of Louisville from 1951 to 1954. Despite only weighing 145lbs during his freshman season, Unitas led the Cardinals to a 5-5 record as a freshman. After the university de-emphasized sports and Unitas was forced to take a square dancing class an elective, the Cardinals went 7-18 during Unitas' tenure with the team.
Despite Unitas lackluster collegiate football career, he was selected 102nd overall in the ninth round of the 1955 NFL Draft by the Pittsburgh Steelers but was cut from the team before the season started. In 1956, Johnny Unitas joined the Baltimore Colts where in his NFL debut he went 0-2 and threw one interception. It wasn't until 1957, Unitas picked up steam throwing an NFL-high 2,550 yards for 24 touchdowns. After establishing his confidence, Unitas led the Baltimore Colts to three NFL Championships (1958, 1959, and 1968), a Super Bowl victory (Super Bowl V), became a 10x Pro Bowler, and 3x NFL MVP. Unitas led the league in passing touchdowns for four consecutive seasons (1957-1960) and held the record for most consecutive games with a passing touchdown for 52 years before Drew Brees broke it in 2012. Sadly, Johnny Unitas passed away at just 69-years-old in September 2002 after suffering a heart attack. Never to be forgotten and always remembered, Johnny U.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.