32. Branding is Everything

32. Branding is Everything

The reason why people buy expensive, luxury brands is for two reasons. Because of the quality and because it makes a statement. When I put on my Gucci headband and walk out the door, I know I'm wearing it because I want people to see that I can afford Gucci (they don't need to know that I'm in tremendous credit card debt). Why do I do that? The answer is low self esteem, but the reason I want to focus on is that when I see other people wearing expensive brands, I know they have money.

That's why this tattoo is so stupid. Louis Vuitton is no doubt a luxury brand, but the name doesn't mean anything without the clothes. The same way you can't throw a Louis Vuitton logo on a Walmart shirt is the same way you can't just put Louis Vuitton on your skin. I bet this tattoo was cheaper than an actual long sleeve shirt at Louis Vuitton.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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