Once the 'go to' choice by many of the great and good, including former First Lady of the United States Michelle Obama, J Crew hasn't found fortune smiling on it quite so much in more recent times. It's been in the process of closing down outlets for some years now, with sales figures in free-fall. J Crew's bridal store was axed entirely as the company tried to balance the books.
Heads had to roll at the top of the company, too. Out of the door went Jenna Lyons, the company's former creative director, and CEO Mickey Drexler. Drexler was candid when asked about the start of the company's issues; he felt a decision to raise prices in order to fund expansion had been both wrong and poorly timed. A debt exchange in June 2018 allowed J Crew to restructure $2bn of its deficit, and the embattled company fights on.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.