Bluestem Brands has a lot of products to sell. Whether it's health, beauty, electronic appliances or general apparel, Bluestem have got you covered. With so much range (and including so many areas of need) they're a brand that should always be in demand, but they've run into trouble. You might not even be aware you've bought from them before; they're the ultimate owners of Appleseed's, Blair, Fingerhut, Bedford Fair and many other brands. They never publicly announced they were in trouble, but the figures told their own story.
In the first quarter of 2018, sales were down 10.9% on the same period of the previous year. That was enough for Business Insider to list them as being 'at risk', and you don't need to be a math expert to realize that a 10% drop-off is bad news for profit margins. Bluestem is still with us now, but whether all of their trading styles will survive is unknown.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.